Southern Miss Coca Rodeo Breakaway: Where Tradition Meets Speed in Hattiesburg

The Professional Rodeo Cowboys Association proudly presents one of the most anticipated events on the Southeastern rodeo circuit

When the gates swing open at the Forest County Multi-Purpose Center this January, rodeo fans will witness the lightning-fast action of the Southern Miss Coca Rodeo Breakaway in Hattiesburg, Mississippi. Set for January 24-25, 2025, this specialized event showcases one of rodeo's most technically demanding disciplines while celebrating the rich western heritage that continues to thrive throughout the Magnolia State.

A Spotlight on Breakaway Roping

The Southern Miss Coca Rodeo Breakaway puts the spotlight squarely on breakaway roping, a discipline that combines split-second timing, precision horsemanship, and years of dedicated practice. Unlike traditional tie-down roping, breakaway roping features a specially flagged rope that releases from the saddle horn when the loop catches around the calf's neck, instantly stopping the clock.

"Breakaway roping has seen tremendous growth in recent years," notes a senior PRCA representative. "The Southern Miss event gives these talented athletes a dedicated platform to showcase their skills while competing for significant prize money in the heart of Mississippi."

Last year's competition saw Brooke Ladner claim the championship with a blistering 2.7-second run, taking home the top prize from a total payoff exceeding $3,000. With competitors like Bobbi Lynn Bond, Pam Williamson, and Karrigan Cagley all posting impressive times, the 2025 edition promises even more nail-biting action as the best in the business return to Hattiesburg.

More Than Just Roping

While breakaway roping takes center stage, the Southern Miss Coca Rodeo offers a complete rodeo experience. The two-day event transforms the Forest County Multi-Purpose Center into a celebration of western heritage that appeals to both dedicated rodeo enthusiasts and first-time spectators.

Attendees can expect professional-caliber entertainment between competitive runs, including specialty acts that blend comedy with astonishing horsemanship. The arena will come alive with the energy of skilled bullfighters showcasing their courage and athleticism while ensuring competitor safety.

The unmistakable voice of a professional rodeo announcer will guide spectators through each moment of the action, providing insights into the competitors' backgrounds, explaining scoring, and maintaining the perfect balance of education and entertainment that makes rodeo such a unique sporting experience.

A University Tradition

What makes the Southern Miss Coca Rodeo Breakaway particularly special is its connection to the University of Southern Mississippi community. This isn't just a professional sporting event passing through town—it's a celebration deeply rooted in the university's commitment to preserving agricultural traditions while providing entertainment for students and the broader Hattiesburg community.

Various student organizations contribute to the event's success, gaining valuable experience in event management, marketing, and hospitality. Faculty members from multiple departments lend their expertise, creating a truly collaborative university effort that bridges the gap between academic pursuits and cultural heritage.

"The rodeo brings together so many elements of our university community," explains a university representative. "From agriculture students who understand the livestock side to business majors helping with promotion to our athletics department supporting the competitive aspects—it's a wonderful showcase of what makes Southern Miss special."

A Family-Friendly Atmosphere

The Southern Miss Coca Rodeo Breakaway prides itself on creating an environment where multiple generations can connect through shared experience. Grandparents who grew up attending rodeos can introduce their grandchildren to the traditions they cherish, while first-time attendees of all ages discover the excitement of live rodeo action.

The event features dedicated family-friendly activities throughout the venue. Young attendees can participate in interactive western-themed games, while food vendors offer everything from traditional fair favorites to authentic southern barbecue. Merchandise booths provide opportunities to take home a memento of the experience, from official event t-shirts to handcrafted western accessories.

The Coca-Cola Connection

As the title sponsor, Coca-Cola's involvement elevates the Southern Miss Rodeo Breakaway to premier status. The iconic brand's support enables enhanced production values, increased prize money for competitors, and an overall elevated experience for attendees.

Additional local and regional sponsors contribute to various aspects of the event, creating a showcase for Mississippi businesses while ensuring the rodeo's continued success. Their support demonstrates the deep connection between the business community and western heritage events throughout the region.

Behind the Scenes: The Professionals Who Make It Happen

While the competitors rightfully receive the spotlight, the Southern Miss Coca Rodeo Breakaway depends on a team of dedicated professionals working behind the scenes. From the stock contractor providing quality livestock to the rodeo secretary managing the complex logistics of entries and payouts, each role is essential to the event's success.

The production team includes experienced timers who track each competitor's performance down to the hundredth of a second, pickup men who ensure rider safety, and music directors who create the perfect soundtrack for each moment of the competition.

Safety remains paramount, with medical personnel stationed throughout the venue and comprehensive emergency procedures in place. The welfare of both human and animal athletes receives equal priority, with veterinary professionals monitoring livestock throughout the event.

Securing Your Spot at the Action

The Southern Miss Coca Rodeo Breakaway consistently attracts capacity crowds to the Forest County Multi-Purpose Center, making advance ticket purchases highly recommended. Tickets for the January 24-25, 2025 performances will go on sale November 24, 2024, approximately two months before the event.

Attendees can choose from several ticket options, including general admission, student tickets (with valid ID), and VIP packages that include premium seating and additional amenities. Group rates make the event accessible for organizations, clubs, and large families looking to experience the excitement together.

Tickets will be available for purchase directly through this website when sales begin. The convenient mobile ticketing option allows instant access to your tickets, eliminating the need for printing and reducing wait times at entry points.

The venue offers comprehensive accessibility accommodations, including designated seating areas for wheelchair users and their companions. Attendees with specific accessibility requirements are encouraged to note their needs when purchasing tickets to ensure the best possible experience.

Mark Your Calendar for January

As winter settles over Mississippi, the Southern Miss Coca Rodeo Breakaway will bring the heat of competition to Hattiesburg. January 24-25, 2025 promises two evenings of world-class breakaway roping action that honors rodeo's rich traditions while showcasing the evolution of this increasingly popular discipline.

Whether you're a lifelong rodeo enthusiast who can distinguish a California roll from a Houlihan by sound alone, or someone curious to experience your first live rodeo event, the Southern Miss Coca Rodeo Breakaway offers the perfect blend of athletic competition, cultural heritage, and family entertainment.

When the first competitor backs into the box on January 24th, they'll be participating in more than just a sporting event—they'll be continuing a tradition that connects generations, preserves western heritage, and brings communities together through shared experience. That's the magic of rodeo, and it's coming to Hattiesburg this January.

The Southern Miss Coca Rodeo Breakaway is sanctioned by the Professional Rodeo Cowboys Association and adheres to all PRCA rules and regulations regarding competition and animal welfare.